In 1995 Clayton Christensen coined the term disruptive innovation.
It’s described as an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.
Disruptive innovations are part of our everyday lives and create innovations that invade the market, force change and create new sectors of the industry.
This can have huge repercussions if you are the disrupted, but untold benefits if you are the disruptor.
At Blackswan we can help you to work to a new mindset to help you become the disruptive innovator, and to help shake things up.
Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
It’s a powerful way of thinking about innovation-led growth.
“A disruptive innovation is not a breakthrough innovation that makes good products a lot better” – Clayton Christensen
These disruptors can shake things up a bit which forces you to think and act differently – which can in turn have great benefits for your business.
Disruptors usually work to improve their products or services for their most profitable customers to exceed their needs at a lower price.
Disruptors can take advantage of, and profit from changes in consumer expectations.
Newcomers Uber have enjoyed rapid growth on the back of a new approach and new choices for consumers.
Founded in 2009, Uber operates globally in more than 60 countries offering taxis to consumers via an app without having to wait for one to be dispatched.
Long-established businesses such as Aldi are also winning by adapting their business models to the changing world.
How you choose to respond to the disruptive influences may differ, but neglecting to respond is not an option. That’s where Blackswan comes in.
Our New Mindsets for New Times workshops can help you to adopt a new mindset that can shape how your business transforms, and how you deal with change.
“You have to be the change in order to enact the change. Be the change you want to see” – Blackswan CEO Maurice Duffy
In our workshops we explore how you can press the restart button on your brains and take control of your mind and your life.
Celebrating women in business this International Women’s Day