Unless you’ve been living under a rock, you can’t help but have noticed the new craze of Pokémon Go.
The quite frankly genius app from Nintendo has taken the world by storm, as it’s unique, innovative and entertaining.
The augmented reality game could almost be used as a business training tool as its uses are so far reaching.
For those not in the know, Pokémon Go uses Google maps to alert users when a Pokémon character appears on their phone in augmented reality.
The game then encourages players to move around their real-world surroundings and earn points by catching characters, evolving them and acquiring and defending ‘gyms’.
It has captured the attention of all ages and genders – and has a whole raft of benefits for players and local businesses that can be capitalised on.
As a business idea itself, it’s genius. Within just a week of the release date, the game had added more than $7billion to Nintendo’s market value, has more users than dating app Tinder and looks set to overtake Twitter in daily active users on Android phones.
It’s not hard to turn this trend into a marketing feature to help boost your business. Local businesses are capitalising on the hype to drive footfall to their premises with some shops offering discounts for people who are part of a specified Pokémon team.
And then there’s the game itself. The game makes you prioritise whether you power up or evolve, and forces you to think strategically about collecting and allocating your resources to make your Pokémon the most effective to either defend or acquire new territories. You need to plan, to make sure you are fully loaded with supplies, and strategise in terms of when is the best time to level up. All vital business skills that could be helping to unknowingly create the leaders of the future by arming them with the skillset they need to thrive in a business environment.
There’s also the teams – red, blue and yellow – where although you are working individually to get your points up, you’re still developing team-working skills as you work together with other members in your team in order to take over a gym.
In terms of health and well-being benefits, which are directly linked to resilience, these are endless. The game requires you to walk around to go to Pokéstops and to catch the Pokémon, and some eggs require a specified distance to have been covered before they hatch.
It’s a computer game, but with a difference. Where once playing on the computer was a sedentary activity, Pokémon Go has turned this notion on its head by getting people outdoors and actively encouraging exercise under the pretence of catching a Jigglypuff.
Pokémon Go essentially breaks down the wall between technology and real-world experience. Could it be used as a business tool? Most certainly it can.
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