Taking the guesswork out of consumer and market dynamics.
A one day interactive and intensive programme for those who need to understand their market.
Based on the book TrenDNA® by global Innovation expert Darrell Mann and delivered by the author himself.
Programme outline and schedule:
9:00 Registration and networking.
9:30 Workshop Introduction.
Big picture overview: Why futurologists get it so wrong.
Defining innovation.
Voice of the customer dimension 1: How we think.
11:30 Coffee break.
Voice of the customer dimension 2: Generational cycles.
Voice of the customer dimension 3: Geography.
13:30 Lunch (provided).
14:30 Voice of the customer interactions: Unravelling the complexities of societal trend patterns.
Voice of the customer conflicts: The biggest successes resolve customer contradictions.
Voice of the system: Predicting the evolution of technical & business systems.
Matching the voice of the customer with the voice of the system.
16:30 Coffee break.
16:45 Putting it all together.
17:30 Networking.
The workshop is intended to be fully self-contained; no pre-preparation work is required.
Teaching style will be our usual see-one, do-one, make-one format.
Delegates are welcome to bring along live problems to work on during the workshop.
For more information or book your place, please contact Caroline.Oswald@globalblackswan.com or call +44 (0) 845 603 2815
