Companies invest significant sums in developing and promoting their brand and recognise the important of brand equity.
Business leaders need to do the same - people do business with people and if your personal leadership brand is not aligned with that of the business, does not clearly communicate your values and mission, or is not sufficiently powerful and recognisable, then your business will be compromised.
The blackswan Impact® programme for CEO’s and business leaders helps you build and enhance your personal brand by learning from world renowned experts. Our team brings an unrivalled expertise in the field of personal brand value.
They know how to build personal brand equity and have delivered remarkable results – with Presidents, Prime Ministers, and global business leaders.
This unique 12 month programme comprises 3 one day workshops led by some of the world’s foremost personal brand experts supported by a series of individual coaching sessions.
Learning Sector: Personal, management and leadership development
Suitability: Executive leadership and the 'C-suite'
How We Deliver:
Programme structure
Session 1:
- How to define a personal brand
- How to align your personal brand with your organisation
- How to create brand equity
Session 2:
- How to project your personal brand
- How to maximise brand equity
Session 3:
- How to manage your personal brand globally
- How to deliver ROI through your personal brand
