Advertising DNA: The secret of inexpensive and successful advertising
Back in 1919, John Wanamaker, the father of modern advertising, is famously quoted as saying, “half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
The statement is as true today as it was almost a hundred years ago. Only now, in the massively over-crowded world of advertising, the waste is probably closer to 90% than 50%.
You don’t need big bucks to create big impact
A ten year blackswan study into the DNA of advertising proves that companies can massively increase the impact of their advertising campaigns and reduce costs by using a number of simulated and real advertising solutions. Let us show you how.
The aim of blackswan’s one-day taster workshop is to examine some of this success-DNA and to apply it to a number of simulated and real advertising opportunity situations.
If it’s all about the outcome, blackswan’s Advertising DNA workshop will demonstrate that successful advertising, i.e. advertising that sells products rather than winning awards, does not demand the high prices of bloated advertising agencies.
Learning Sector: Innovation skills and practice Suitability: Technical and domain specialists
How We Deliver:
This programme is delivered through a 1 day workshop
Course structure:
- Setting the scene: A review of successful versus unsuccessful advertising
- Why we buy: Good reasons and real reasons
- The DNA of ‘Wow’ (and Viral) advertising
- Finding the disruptive advertising sweet-spot
- Advertising to the spiral: Understanding how customers think
Find Out More:
For group pricing and availability please contact our learning team on +44 845 603 2815, email us at info@globalblackswan.com
