Craig Wynett reveals the key to breakthrough creativity

Craig Wynett, Vice President and Chief Innovation Officer at corporate giant P&G gives an insight into his 23 years experience in the Innovation world.

On the 9th May 2011, he spoke at the Innovate to Success conference at the Cumberland Hotel, London. Attended by over 170 delegates, the conference explored how the world’s biggest businesses successfully harness innovation for business success.

Under Craig's leadership within Corporate New Ventures Organisation, many of P&G's most successful new products have been produced, including Swiffer®, ThermaCare®, and Press & Seal®. Craig is also the mastermind behind the 'You' series of books that live at the top of the New York Times bestseller list. Craig is recognised as one of the top 5 leaders in innovation globally.  In his bestselling book The Game Changer, P&G ex-CEO A.G. Lafley describes Craig as “… one of the most provocative, out-of-the-box thinkers about innovation I have ever met.”Listed as one of the world's leading innovation thinkers and one of the drivers behind P&G's pre-eminence in innovation.

Click on the video below to see his highlights.