Invention is all about creating change. Innovation is about profiting from it.

Innovation is not simply about finding new ways of doing things. It's about finding better and smarter ways of doing new things, then maximising the commercial opportunities that result.

blackswan helps organisations achieve intelligently-directed innovation by applying a systematic process to clearly identify and exploit new value opportunities.

We combine a wealth of experience and expertise together with a number of proprietary tools to:

• Clearly identify a market's unfulfilled needs
• Map the complex forces driving your industry
• Leverage our unique 3 million-entry database of innovations
• Predict long-term technological developments
• Utilise knowledge from other sectors to inspire creativity and generate new ideas
• Solve problems, evaluate options and pick winning propositions
• Project-manage delivery of new products, services and business models
• Provide certified innovation training to yellow, green and blackbelt levels

It's about turning good ideas into good business.