What does the future hold for executive coaching?
Looking at the future
Maurice Duffy

Written by Maurice Duffy

The coach of the future constantly searches for new ways to add value.

The key competencies and behaviours of the next generation coaches will be:

  • Be not the agent of change, but the change you want to see.
  • Next generation coaches will think more like an outsider and act like intrapreneurs: their goal is to spark innovation by thinking about ‘starting over from scratch’. It challenges every assumption of their business model – just as an outsider would.
  • Be the outside in thinker.
  • Next generation coaches will apply ideas that come from different marketplaces: they scour customer and technology trends that are transforming other sectors and segments of the market and consider how they could be applied to their coachee and his/her business model.
  • Bring order to chaos.
  • Next generation coaches will understand that they need some chaos thinking - that they are an agent of disruptive change, which may threaten current models.
  • Understand and implement risk models.

Next generation coaches will not just play it safe in the lab but be capable of developing and implementing in the real world: they will pilot models in the marketplace, obtaining real-time feedback and making iterative adjustments, even using virtual worlds to ‘test’ models and apply what they learn to their coachees’ real life business.

Ambidextrous

Next generation coaches will work today’s issues while scenario planning for tomorrow’s challenges.  New coaching models are often at odds with established ones, creating inherent tension within the coachee. Even if the models are not directed at the same coachees, they are still competing for resources and attention. The coach actively manages these potential conflicts so they can try to out bold business model innovations, while ensuring business as usual delivers results.

Shape the future

Next generation coaches will partner with their coachees in the new reality for leadership by using gaming, simulation, virtual augmentation, blending real and virtual, tele-presence and mapping to be able to coach more effectively.

So, how many of us fit the model?

I would kindly suggest very few. We have some miles to travel. We need to start thinking of that destination, and work to grow our current skills whilst adopting the futuristic learnings and requirements. Some will rise above the challenge and pronounce that they are capable from their current base, not only to meet but exceed these requirements. That is what I call the arrogance of coaching. Thinking we know all the answers. I find myself in that place sometimes, thinking who I am, where I have been. What I have experienced and learnt entitles me to proclaim myself as a professional coach. I have to challenge myself constantly to grow, learn, shift and change, and still, I worry I will never be ready.

As both a coach and a business leader, I find leading an organisation in an ongoing process of change and revitalisation is necessarily complex. Coaching ‘new dawn’ leaders is a process of speed, learning, change and revitalisation. Pitfalls lie in wait where least expected for both the coach and the leader.

Coaches need to embrace this concept and learn that they, too, must walk - no I mean run - the leadership journey with their clients. To avoid the cyclical trap of success-failure-rebirth, coaches need to develop competency in  sustaining a dual focus; one that concentrates on meeting the challenges of today's marketplace, together with a sense of excitement and their eye firmly set on a very different world that is travelling like a roaring train towards us.

Being a coach who can lead change and organisational renewal that creates leaders who are capable and battle ready for the trials and tribulations that need to be embraced and conquered, is a hugely rewarding opportunity.

Let us not sell ourselves or our clients short!

Comments

Maurice, I am stimulated by your article and agree with lots of your points, the robustness of your delivery suggest you have a great passion for the space. I'd have to disagree with the suggestion that the coach of the future will have to bring order to chaos...quite the opposite in my view. The coach of the future should perhaps 'comfort the afflicted' and 'afflict the comfortable'! There is a space where between order and chaos where people thrive. Like the surfer, too much wind (chaos) will blow him over and too little wind (order) will leave him idle....we need to find the line between order and chaos to be most effective. In my experience EQ is the challenge....many people are still blind to its potential or in many cases to its existence! I'm a fan of Adaptive Leadership and the work of Kegan and Lahey, 'Immunity to Change'.......this work is at the edge now for me. Best regards, Nial O Reilly

Nial good point and well made. Yes, I was suggesting that the role of the coach is to bring order to chaos, and let me try and put this in some context. It is often articulated about the need to be at the "edge of chaos," where things are just about to fall apart but don't. This really is the zone of highest adaptability and creativity. But helping leaders understand what it looks like and how to bring it about is sadly neglected. Few coaches have the intuitive understanding of this zone. Leaders are told how important it is to find this edge of chaos, but little is provided in the way of useful information about the methods or approaches. A deep inhibitor of creative and adaptive responses is a serious misunderstanding of the nature of paradox, particularly dealing with chaotic conditions. Let's consider the nature of this paradox, this contradiction of things being chaotic and stable at the same time. The simultaneous presence of apparent opposites is disturbing for many managers who see paradox as something to be avoided and, in the end, to be "resolved" or eliminated. Resolution means accepting one side of the paradox and discarding the other, as in "we're either team-oriented or individual-oriented". But paradoxes don't simply arise; they are created by us through our framing of issues or problems. In fact, what appear to be irreconcilable opposites are in fact very often two critical aspects of the same underlying truth or picture. Order and Chaos.

The role of coach, leader and manger are, in my opinion, different. Let us first look at the crucial difference between managers and good leaders. The difference lies in the mindsets they adopt to chaos and order. Leaders tolerate / look for chaos and a lack of structure.  They are prepared to use this ambiguity to keep matters fluid with a certain rhythmic flow whilst managers usually seek control and closure instinctively. I often use the analogy that leadership is like being the leader within a jazz band. If you compare this to orchestras you will note that concert orchestras put on a concert in a structured and predetermined manner and ask the customers to buy that performance. They sell a product which they persuade the customer to buy. Each part of the orchestra is responsible for one part of the production and the conductor brings all that energy together at the appropriate moment. The jazz band may start with a few numbers but then improvise and shift depending on audience participation and innovative synchronisation. They improvise and develop a flow which they are very happy to flex as the environment evolves. In a nutshell, a jazz band is customer focused, not product focused. The jazz band plays from the soul. The members are all committed to the best, and no one tries to be the star.  They are bound by a common theme (values) – jazz. Several times during the course of an evening, different members will lead the music and come forward to play a solo, but always to a common theme. A jazz band is an expression of servant leadership. Few coaches get this. Few coaches have ever lived this.

My point is that the coach must learn how to operate at the edge to work with the great leaders, and at the centre to build great managers into great leaders. Too often coaches have a toolkit of approaches but lack the instinctive understanding of business rhythms and are too liner in their approach. When I made the point that coaches should bring order to chaos, I meant that they need to adapt to when to help leaders make the right interventions in the ambiguity cycle so that at some moments they actually lead rather than follow the cycle and at other moments they allow the cycle to evolve. That is the silver bullet moment. Great coaches need to be able to understand the signal amongst all the noise. I see the top coaches as being more responsible for the order side of chaos whereas the leader is responsible for the chaos side of order. Hope this helps explain my thinking.