The client challenge

As the aluminium manufacturing and packaging business evolved to reflect the new realities in world markets, members of the senior management team were called upon to step up to the challenge by changing their work patterns. This involved deliberately moving away from the day to day tactical issues by delegating these to leaders within their respective teams. In so doing, the business would be better placed to deliver the customer development, marketing, contractual negotiations, service innovation, product evolution and internal supplier management that it needed to meet stakeholder expectations.

Changing behaviours in this way required a root and...